JASON WATSON
9135 Burning Tree Drive
Grand Blanc, MI 48439
810.869.5506 • jwatson4466@gmail.com
www.linkedin.com/in/jasonwatson4466
A career of providing extensive creative services has developed my skills in problem solving and the strategic implementation of program management. My focus is to provide quality and efficiency in the development of corporate marketing and promotional activities.
EXPERIENCE
HP Media Group 2011 – 2016
President and Executive Director
- Implement market and product analysis for corporate clientele
- Establish client corporate strategies for identification and branding
- Manage and coordinate client communication and media content
- Utilized an integrated approach to develop marketing programs for clients to build their respective brands and businesses
- Directed brand management, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing
- primary copywriter on advertising campaigns for accounts and successful product launches
Horsepower Heritage 2005 – 2011
Executive Director
- Directed operating activities of gallery representing 62 automotive artists
- Produced artwork for resale at galleries, events and internet e-commerce
- Directed the development of numerous start-up enterprises overseeing all aspects of initial launch including all marketing and media production logistics
- Organized comprehensive and successful automotive-themed fundraising art competition generating revenue for a community non-profit
HEART International 2003 – 2007
Director of Marketing Development
- Developed and produced corporate promotional materials and activities
- Designed product brochures, manuals and collateral materials
- Coordinated communications between sales, manufacturing and customers
- Served as media coordinator and program management liaison for International Truck and Engine SMART Truck 3 development program
- Produced media kits that demonstrated key marketing analytics and demographics for use in sales presentations.
Transportation Design and Manufacturing 1994 – 2003
Marketing Services Manager
- Prepared and produced corporate promotional materials and events
- Prepared and supervised quotations and proposals
- Liaison between marketing and program management
- Functioned as marketing and graphic materials coordinator during the development phase of the Ford Ranger EV program.
- Developed catalogs, course guides and training brochures to support clear understanding of complex product features and assist effective sales
ISO-9001/QS-9000 Coordinator
- Managed Corporate QS Cross-Functional Team interaction
- Developed and implemented corporate quality procedures and policies
- Performed first and second party audits
Prototype Automotive Services 1990 – 1994
Sales and Marketing Administrator
- Prepared, coordinated and assembled quotations and proposals
- Maintained corporate database and marketing studies
- Managed customer (fleet) contacts and communications
EDUCATION
Arizona State University; Business 1988 – 1990
Oakland Community College; Communications 1986 – 1988
MEMBERSHIPS/ASSOCIATIONS
SEMA; Specialty Equipment Marketing Association
ASQC; American Society for Quality Control
SKILLS
Marketing Strategies and Campaigns • Print & Web Design and Development • Corporate Communications • Public & Media Relations • Electronic Media / Video Production • Corporate and Product Branding • Graphic Design and Production • Social Media Marketing • Creative, Proposal and Grant Writing • Program Management • Photoshop • Illustrator • Premiere • WordPress • Word • Excel • PowerPoint • Access • Project
ACCOMPLISHMENTS
Homemade Chocolates by Michelle 2013-2016
Responsible for directing the development of start-up enterprise overseeing all aspects of initial launch including marketing, media and production logistics while simultaneously implementing order, fulfillment, shipping and production logistics resulting in 50% growth rate for two years.
ARTomotive Competition 2013-2016
Initiated and directed “ARTomotive”, an automotive-themed art competition. This program was formed as a collaboration between the Back to the Bricks, the Greater Flint Arts Council and the Flint and Genesee Chamber of Commerce to benefit the Automotive Pioneers Statue initiative.
Back to the Bricks Automotive Pioneers Statue Initiative 2012-2016
To celebrate its success and heritage, the Back to the Bricks organization created the Automotive Pioneers Statue Fund. This group’s goal is to organize events that inspire the next generation of leadership while educating the public on the legacy of the automotive industry especially in Genesee County and Flint, Michigan. Involvement included initial conception and development, research of processes and capabilities assessment and design process along with the development of fundraising program.
A New Century of Chevrolet Exhibit 2011
Conceived, organized and managed 16-week long exhibit at the Sloan Museum focused on attributes contributing to Chevrolet’s continued legacy of success. The display featured exclusive art, vehicles and materials to present a dynamic and educational overview of Chevrolet’s achievements. The year-long research and preparation included review of archival and historical materials, commission of original artworks, documenting narratives of automotive historians while producing every aspect from initial concept to final creation – including selection, procurement and placement of featured vehicles, artworks and artifacts and creation of print and electronic media.
A New Century of Chevrolet Gala 2011
Following the course of the Chevrolet New Century exhibit and scheduled to coincide with the actual 100th anniversary of Chevrolet’s original incorporation, this charity fundraising activity held at the newly renovated Flint Riverfront Convention Center allowed 1,000 attendees to gather for an evening of entertainment including art, food, cocktails, exclusive displays, music and dancing. A successful event by any standards, the activity raised expanded awareness for the Sloan Museum and generated significant funds for community outreach programs.
100 Years of General Motors 2008
Conceived, organized and managed 16-week exhibit at the Sloan Museum designed to educate visitors in an entertaining and compelling atmosphere. Display featured 10 important historical vehicles from GM’s history and 120 works of automotive art from 37 contributing artists celebrating the company’s innovations and heritage. The year-long research and preparation included review of all archival and historical materials, commission of original artworks, documenting narratives of automotive historians while producing every aspect from initial concept to final creation – including selection, procurement and placement of featured vehicles, artworks and artifacts and creation of all printed and electronic media.
Woodward Avenue Salute to the Troops 1998 – 2007
Conceived, organized and produced an annual fundraising activity at the renowned Fox and Hounds restaurant during the Woodward Dream Cruise from 1998 to 2007. Seating 250 people each evening for four nights holding an auction with proceeds benefitting the Michigan National Guard Family Relief Fund.
SMART Truck 3 2003-2004
Served as marketing and media coordinator and program management liaison for the International Truck and Engine Corporation SMART Truck 3 development build program.
Ford EV Ranger 1996-1998
Functioned as marketing and graphic materials coordinator during the development phase of the Ford Ranger EV program.